After a couple months of publishing The Entrepreneur’s Edge (MCC’s Monthly Newsmagzine), we began trademarking proceedings. Lo and behold, Entrepreneur Press (the publishers of Entrepreneur Magazine and ironically enough of The No B.S. Guide to Ruthless Management of People and Profits by Dan Kennedy, in which I have a chapter) has decided that they “own” the word “entrepreneur.” Now, of course, I don’t really mean they think they own it — they’re just willing to build an iron fortress around the word to protect it just for themselves. Sad, but true.
Here we are, an entrepreneurial firm — probably THE most entrepreneurial bankers in the country — people who share their very DNA (or at least their supposed DNA) — but we can’t use their term. Oh sure, we could, but we’d have to spend a couple hundred thousands dollars just to prove it. To us (a truly entrepreneurial firm) THAT isn’t exactly money well spent. So we’ll just do what all entrepreneurial firms do when they encounter obstacles: we’ll figure a way around it. We won’t let it impede our progress one bit. We’ll simply rename our newsmagazine . . . AND we’ll vote with our wallets by cancelling our subscription.
No, I’m just kidding. We’re big believers in learning from ALL sources, so we won’t cancel our subscription (at least THIS time) — it wouldn’t do much good anyway. We’ll just learn ALL we can from their publication and IMPLEMENT EVERYTHING we can from it so one day we can simply have a hearty laugh about ALL of this. Maybe someday, when our entrepreneurialism has made us such a Big Business, legal fees like this won’t matter one bit. THEN, maybe we’ll get that word back . . . for ALL true Entrepreneurs to use.
(By the way, if YOU have a suggestion on naming the newsmagazine, please send it promptly: Click Here to E-mail Us. We might even reward you for it. How does an American Express Giftcard sound?)