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SBA 504 Expert to interview nationally-acclaimed marketing expert Sally Hogshead
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As you may already know, I host a monthly Small Business Success Strategies® TeleSeminar where I give forward-thinking business people like you access to today’s best-selling and leading business authors, consultants, marketing gurus and other successful Entrepreneurs.

I’m very excited that Sally Hogshead will be my August guest author for our LIVE call next Wednesday August 25th at noon ET. In her new book, Fascinate: Your 7 Triggers to Persuasion and Captivation, she poses a strange but important question: “Is your (or your prospective client’s) attention span the same as a goldfish’s?” Sally points out that a world oversaturated with about 5,000 media messages a day, where everyone leapfrogs to the next conversation, the next idea, the next website, each bringing more choices and stress, has left people with an attention span of just nine seconds – – the same as a goldfish’s. In her book, Sally reveals that simply “getting attention” is no longer enough . . . your message will be ignored and forgotten unless it’s able to “fascinate” – – to irresistibly and instinctively persuade someone to act.

Here’s a question you ought to ask yourself: In today’s economy, can you afford to use the same techniques in your marketing, sales, and branding that you’ve been using . . . at the risk and expense of NOT persuading your customers to act? If your answer is no, then you can’t afford to miss this TeleSeminar and find out ways to grow your business and make sure you fascinate your customers!

***********Call Details*************************
What: August SBSS TeleSeminar
When: Wednesday August 25th
12:00pm-1:30pm ET
11:00am-12:30pm CT
10:00am-11:30am MT
9:00am-10:30am PT

Sally is a speaker, author and brand innovation consultant, helping companies develop messages that persuade and captivate. Past and present clients include Nike, MINI Cooper, Aflac, Coca-Cola, Godiva, Target, and Cole Haan. Her work and insights have been profiled by The New York Times, NBC, ABC, CBS, and MSNBC. The TV show Making It Big named Sally “Advertising’s Icon” who has “changed the face of North American advertising.”

On our call next Wednesday, Sally is going to share some of her leading-edge, scientific research, along with real world examples to reveal such secrets as:

  • Why people want to be fascinating and to be fascinated by others;
  • The seven triggers of persuasion and captivation you MUST know; and
  • How to apply the triggers to your own business and make more profits.

In order to listen to this and future TeleSeminars, featuring nationally-recognized business authors like Michael E. Gerber, Norm Brodsky, Bo Burlingham and Dan Kennedy, you must be a Small Business Success Strategies® TeleSeminar Subscriber. This is THE investment you’ve been looking for to take your business to the next level. Again, all you have to do is visit us at and click the “SUBSCRIBE NOW” button on the right-hand side.

Dedicated to Your Continued Success,


P.S. If you’re still somewhat hesitant about joining me and getting priceless access to my interview with Sally (plus other best-selling business authors), here’s what Tom Peters, author of In Search of Excellence, had to say about Fascinate:

“Can you dissect ‘fascination’? Sally Hogshead says, ‘Yes.’ Fascination is arguably the most powerful of product attachments—and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.”

P.P.S. So what are you waiting for? Go here to subscribe right now and mark your calendars for Wednesday, August 25th.

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