504 Loan Blog: Curated by Mercantile Capital Corporation

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September Commercial Finance Update: Construction Edition
  • Wednesday, September 10th, 2014 at 3:33 pm
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September Commercial Finance Update: Construction Edition

Construction projects accounted for 62% of our lending activity last year. It wasn’t always that way, but the past few years have been construction-heavy for us. We’ve become pretty darn good at this type of lending (if we do say so ourselves) and that’s good news for you. When you or your clients get stymied by lenders who aren’t keen on financing construction/renovation projects, we’re only a phone call or email away. 

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How to handle mistakes like Downton Abbey
  • Thursday, August 28th, 2014 at 4:59 pm
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downton-abbey-blog-header

Even if you don’t watch it, surely you’ve heard of the British show Downton Abbey. Two weeks ago they released a series of publicity photos for the upcoming season and one photo in particular got all the attention, but for all the wrong reasons. The stars of the show were dressed in full period garb (the show takes place in the 1920s) but someone had left a plastic water bottle on the mantle behind the two actors. Plastic bottles of course, were not introduced until the 1960s.

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Marketing Lessons from Teenage Mutant Ninja Turtles
  • Tuesday, August 26th, 2014 at 1:24 pm
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TMNT-blog-header

The remake of the 1990s classic Teenage Mutant Ninja Turtles has been the top grossing movie in the box office for the second week running. It’s surprised most of the experts by dethroning Marvel’s latest offering (Guardians of the Galaxy), and holding off the third installment of the star-studded Expendables franchise (not a huge feat, but still). Beyond all those accolades, as this article in Forbes explains, Paramount’s strategy for TMNT is a case study in targeted marketing. The film was a smash without needing to be omnipresent in the run-up to its debut; marketers of the film trusted the movie itself and didn’t drown the audience in marketing material.

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We Are Mercantile – The SBA 504 Experts
  • Friday, August 22nd, 2014 at 8:45 am
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#WeAreMercantile

Up until about a month ago, this blog prominently featured a single person as the face of our company. We’ve fielded quite a few questions about what the departure of our former CEO means for Mercantile going forward, and the short answer is that nothing changes.

But there’s a longer explanation that we’d like to give you by way of video so that you can know and see a little about what goes on behind the scenes here at Mercantile. What we do for our small business clients has been a team effort from the very start. We’re known as “the 504 Experts” (plural) and we’re a hardworking group of people dedicated to providing the best service and experience for our small business clients.

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How To Build a Strong Company Culture
  • Wednesday, August 6th, 2014 at 5:28 pm
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How to build a strong company culture

Values are at the center of building a strong company culture, but we’re not going to bother with what they should or shouldn’t be. What matters is that you have a set of core values and that you align your organization around them. This is what Tony Hsieh (sounds like “Shay”) says about building a company culture in the latest issue of Inc. magazine. Hsieh founded Zappos (as if you didn’t know), which has become known far and wide for its legendary customer service. And for its free shipping both ways, but the customer service is what keeps people coming back to Zappos, we’re pretty sure. When Hsieh talks about the success of Zappos, he makes it very clear that the culture of the company is what drives the customer service, which drives sales and profits.

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