504 Loan Blog: Curated by Mercantile Capital Corporation

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Commercial Finance Update: October 2014
  • Friday, October 10th, 2014 at 2:13 pm
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Commercial Finance Update: October 2014

Happy New Year! (In October?)

The SBA’s fiscal year began on October 1st, so SBA lenders nationwide are working on their resolutions. Probably lots of the usual stuff: eat better, quit smoking, join a gym, do more loans, etc. We’re not big on new year’s resolutions, so we’ll just keep helping small business owners. Business as usual. We’ll probably take a break to do some Halloweening later this month, but that won’t deter us from providing the best commercial real estate financing experience for small business owners nationwide.

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Apple Ruined Our Smartphone App *UPDATED*
  • Friday, September 26th, 2014 at 5:10 pm
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iOS8 - The Ocho

Every time Apple releases an iOS update, we have to scramble to fix whatever problems it causes with our iPhone app. Sometimes the problems are minimal, but sometimes the app is rendered unusable. The process is compounded because we didn’t develop the app in-house and we don’t have any mobile developer types on staff who can troubleshoot and fix even minor issues.

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September Commercial Finance Update: Construction Edition
  • Wednesday, September 10th, 2014 at 3:33 pm
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SBA 504 construction loans

Construction projects accounted for 62% of our lending activity last year. It wasn’t always that way, but the past few years have been construction-heavy for us. We’ve become pretty darn good at this type of lending (if we do say so ourselves) and that’s good news for you. When you or your clients get stymied by lenders who aren’t keen on financing construction/renovation projects, we’re only a phone call or email away. 

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How to handle mistakes like Downton Abbey
  • Thursday, August 28th, 2014 at 4:59 pm
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downton-abbey-blog-header

Even if you don’t watch it, surely you’ve heard of the British show Downton Abbey. Two weeks ago they released a series of publicity photos for the upcoming season and one photo in particular got all the attention, but for all the wrong reasons. The stars of the show were dressed in full period garb (the show takes place in the 1920s) but someone had left a plastic water bottle on the mantle behind the two actors. Plastic bottles of course, were not introduced until the 1960s.

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Marketing Lessons from Teenage Mutant Ninja Turtles
  • Tuesday, August 26th, 2014 at 1:24 pm
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TMNT-blog-header

The remake of the 1990s classic Teenage Mutant Ninja Turtles has been the top grossing movie in the box office for the second week running. It’s surprised most of the experts by dethroning Marvel’s latest offering (Guardians of the Galaxy), and holding off the third installment of the star-studded Expendables franchise (not a huge feat, but still). Beyond all those accolades, as this article in Forbes explains, Paramount’s strategy for TMNT is a case study in targeted marketing. The film was a smash without needing to be omnipresent in the run-up to its debut; marketers of the film trusted the movie itself and didn’t drown the audience in marketing material.

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